POP Displays (or Point of Purchase Displays) are used in retail, department, and electronics stores around the globe, and have the primary job to draw attention to products for purchase and inform the consumer at a glance. It can take a lot of resources and design work to ensure that a product presentation catches the eye of the potential buyer, creating a higher level of effectiveness. LED Technology over the past decade has been the primary technology used to illuminate and accent products to help increase sales, as well as enhance the purchasing experience, however new technologies advances allow for exciting new options. Laser Wire™ from Future Illuminations is a vibrant, flexible laser-based lighting accent technology that can easily be integrated into existing and new POP displays. The physical properties of this flexible illuminated glass fiber allow for minimum curvature bends up to 5mm, allowing for complex displays and edge-based product illumination. Future Illuminations’ new Wavelength technology allows for Laser Wire™ to be integrated into displays that use textiles and fabric surfaces, by providing a sewing surface along the illuminated fiber for easy integration.
Unlike any other LED, neon, or electroluminescent technology currently available, Laser Wire gives off a shimmering effect that subtly changes based on perspective of the user, further drawing attention to any array of products, either from a distance or a walk by. It’s thin but bright profile allows edges and fine details to be accented in retail presentations. The wire itself is less than a millimeter thin and appears clear when off, making it invisible when it needs to be. The wire can be integrated as a primary , secondary, or accent lighting element into any retail presentation. It’s 0.9mm (900micron) profile not only allows easy integration into any POP display, but is also thin and brilliant enough to draw attention where needed.
The complete OpalDrive Laser Wire set includes 5 meters of illuminated fiber and Opal Drive - available with a red, green, or blue output. This complete lighting solution is the most cost effective accent lighting on the planet when factoring in replacement and operating costs. For more information on Laser Wire or the OpalDrive system, please contact us at firstname.lastname@example.org or 877-653-6616.